Lead A
Completes your form. Can't invest, or isn't looking for what you offer.
For distributors who generate leads with Meta and Typeform
Let Meta know which leads fit you.
Today, Meta counts someone who fills in your form out of curiosity the same as someone who meets your criteria. I install a signal in your business that tells them apart, so you know which ads bring you the right people.
No subscription. No passwords. No video calls.
The problem
Not all leads are worth the same. To Meta, they are.
Lead B
Completes your form. Meets your criteria for investment, motivation and availability.
Lead B, with the installation
Completes your form and meets your criteria.
Typeform's submit event counts anyone who finishes your form, whether they reach your ending for qualified leads or the one for everyone else. And if you stop the others from submitting, Meta only sees the good ones, but you lose their answers: you no longer know which ad brings you the people who don't fit.
How it started
First I built it for my business. Now I help you install it in yours.
I'm Pilar, Pi for short. I'm an industrial engineer and MBA with a career in corporate strategy: more numbers than websites, although the technical side has always drawn me in. Since the summer, I've been researching how to really measure my Meta ads, and I found another way: an event of your own that only fires when a qualified lead arrives. I tested it in my business, and Meta receives it. This is what you get:
Tell the right ones apart
Meta stops counting everyone who completes your form in the same way.
Know which ad brings them
You see which campaigns, ad sets and ads bring you qualified leads, not just forms.
Give Meta a better signal
If your account allows it, you can use it as the goal of your campaigns.
Your money
It's not more traffic. It's a different decision.
One ad
Brings you lots of forms, but few of those people meet your criteria.
Another ad
Brings you fewer forms, but more people who meet your criteria.
With the installation
You see which of the two brings you the people who fit.
If your account allows it, you can use that signal as the goal of your campaigns. Instead of spending your budget looking for anyone who fills in the form, Meta learns to look for people like the ones who do fit. It needs enough qualified leads to learn, so it isn't immediate.
I don't give you figures, because the cost of each lead also depends on your creative, your audience and your offer. What I give you is that signal; the results depend on your ads and on Meta.
Your time
Less than an hour. Just once.
Your part is short
A step-by-step guide with your exact details. No calls and no technical knowledge needed.
The data in one place
You see it in your Meta account, by campaign and by ad, without cross-checking data by hand.
For all your ads
It's installed once and works for every ad you run from now on, as long as it leads to your form. No subscription.
If you move your spend towards what brings you qualified leads, you can spend less time on ads and leads that don't fit you. That decision is yours, and I can't promise you the result.
Your accounts
I don't handle your passwords. I don't need them.
What you do
- You follow a step-by-step guide for the parts you can easily do yourself: your domain, your Typeform and your Meta account.
- Each step includes your exact details, so you don't have to make any technical decisions.
What I do
- I build your page, with your style and your copy, and publish it.
- I test the whole journey and send you the report.
I've designed it to be as unintrusive as possible. Your domain, your Typeform and your Meta account remain yours. I only access your hosting account, at your invitation, and I remove my access when support ends.
To be clear
It's not a course. It's an installation in your business.
Included
- A review of your case before you pay. If it isn't a good fit, you don't pay anything.
- Your page for qualified leads, in English and in the style of your form, with your copy and your WhatsApp button, on your own domain.
- The signal in your Meta account, ready to use in your campaigns if your account allows it.
- A second signal when a qualified lead taps your WhatsApp or website button, so you can see which ads bring you the ones who take that step.
- Your personal guide, with your exact details for the little you need to do.
- Tests of the whole journey and a report with every result.
- 14 days of support to fix any issue with the installation.
Not included
- Managing your campaigns or optimising your ads.
- More sales or guaranteed results.
- Designing your qualification criteria.
- Creating the two endings in your Typeform if you don't have them yet. Your guide explains how.
- Consulting sessions or video calls.
- Redesigning your website, or connecting a CRM or other tools.
- Checking forms other than your main one.
- Informing your leads and asking for their consent: that's up to you, on your website and in your form.
- Measuring 100%: ad blockers and some browsers prevent part of the measurement.
What you need
What you already have, and not much more.
- Typeform. It works with the Basic plan and above. With Plus or above, the lead's journey is smoother.
- Your own domain, with access to its settings.
- Your Meta Business account, with your dataset (the pixel).
- An ending in your Typeform just for qualified leads, and another for everyone else. If you don't have one yet, your guide explains how to create it, in about 15 more minutes.
- A free hosting account. Your guide explains how to create it.
The price
One payment. No subscription.
I install each one individually, and there are months of work behind it. The idea is that we both win: you save yourself all the time I spent figuring it out, and I can keep investing in my own business.
That's why it's designed to make sense against what you already spend on ads each month. You'll see it when you join the list, before you give any details. The English version is in preparation: join the list and I'll let you know as soon as it opens. Before you pay, I review your case, and if it isn't a good fit, you don't pay anything.
Frequently asked questions
Before you decide.
Do I need to be technical?
No. You'll have a personal guide with your exact details. Your part is short and needs no technical knowledge.
Is it available in English?
I'm preparing the English version: for now, the guide and the emails are in Spanish. Your page for qualified leads can already be in English. Join the list and I'll let you know when it opens.
Do I have to pause my ads?
No. Everything is tested on a copy of your form, without touching what you already have running. Once it's been checked, you use that copy in a new ad.
What if I use Paperform?
For now, I work with Typeform. If you use Paperform, mention it when you join, along with your plan, and I'll tell you whether your case could fit.
Do I have to pay anything monthly?
No. It's a one-off payment when you sign up. Your page is hosted on your free account, and Typeform and Meta stay yours, as they are now.
What if Meta doesn't let me use it as a goal?
The measurement works the same, and you'll see which campaigns bring qualified leads. If Meta doesn't allow it as a goal in your account, I'll tell you in the report.
What about cookie rules?
The installation adds an event to the Meta measurement you already use in your business. Informing your leads and asking for their consent to Meta's cookies, on your website and in your form, remains your responsibility, as it is now.